The Centre for Surgical Invention and Innovation

The Centre for Surgical Invention and Innovation (CSii) is a research and manufacturing partnership at the forefront of robotics development for medical procedures. Supported by both McMaster University and St. Joseph’s Healthcare Hamilton, the organization receives funding from various governmental initiatives to conduct groundbreaking research, which has in turn led to the manufacturing of a proprietary medical device platform, IGAR (image-guided automated robot), that has seen success in promoting less invasive surgeries including biopsies.

With a reputation for being on the cutting edge, CSii recognized a need for a website that better reflects its achievements and research direction. The current website was dated, with a lack of user engagement due to little use of video or photography to capture the spirit of the organization. A portal was also available at the old site but saw little use. CSii leadership wished to encourage more researcher engagement in the portal through the posting of updated resources such as research papers.

A secondary website run by CSii, http://innovation-nation.ca/, is a microsite that showcases a series of free events for young researchers interested in the field of medical innovation and robotics. This site was also dated, and did not adequately showcase CSii or their events to the target audience. The organization hoped to encourage traffic through social media, tie Innovation Nation more strongly to CSii while maintaining a separate identity, and handle event announcements and registrations more effectively.