Conservation Halton works to preserve nature across the region’s watershed, and engages with the community through outdoor events and activities throughout all seasons. To better service and inform their audience, the conservation authority saw the need to redevelop their aged website which had become disorganized with a large volume of pages and content. A new website would better inform and educate their community while promoting their parks and conservation-themed events.
- Reorganization of site content to streamline the user's experience and make finding content easier
- Educate and inform the public on nature and the environment within Halton Region
- Better promote parks, projects and conservation-related events
- Assist in donor engagement and donation collection
Solution
To better understand the needs of Conservation Halton's audiences, several stakeholder engagement activities were executed. The learnings from these activities were leveraged to establish recommendations for the new website's structure, flow, functionality and user experience. A well-thought-out sitemap and wireframes were used by design partner Intent to establish the site's new creative. The website was then built in the WordPress Content Management System and several custom components were developed to support the project objectives. Tools such as the Flood and Low Water Status indicator, project profiles, wayfinding maps to each of their parks, and an events database provides the public with quick access to insightful information. The site also couples better with their ParkPass registration platform providing a more streamlined user experience when booking park visits or registering for events. The new accessible and mobile-friendly website also provides multilingual support through integration with Weglot translation services.
Outcome
The impressive new Conservation Halton website provides an appealing and user-friendly experience to visitors. It makes use of stunning photography which showcases the beauty of the region and the many parks managed by the conservation authority. For visitors looking to book park visits or register for events, a seamless approach to accessing ParkPass is now available. Educational information and environmental updates are easily found and a more effective approach to promoting events and projects has been developed. Strategically placed calls to action have been added for donor engagement and employment recruitment. Finally, the new ConservationHalton.ca is also far more accessible to all user through cross-device compatibility, improved performance, on page translation services, and accessible web development.
The Conservation Halton website is built in the WordPress content management system and uses a collection of targeted plug-ins to meet the organization's functional goals.
> WordPress DevelopmentA primary strategic goal for this project was to organize and streamline the substantial amount of content at the previous website.
> DiscoverySandbox Software is proud to have worked with dozens of non-profit organizations in developing web-based solutions to meet their unique needs.
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