Sunnybrook Foundation

About our partner

Sunnybrook Foundation plays a crucial role in advancing healthcare by raising funds in support of Sunnybrook Health Sciences Centre. Their mission is to inspire philanthropy that fuels innovative research, education, and patient care, ensuring that Sunnybrook remains at the forefront of medical breakthroughs. As an integral part of the Sunnybrook family, the Foundation’s digital presence is a key tool in fostering engagement with donors, volunteers, and the broader community.

About the project

Sandbox Software was selected through a competitive RFP process to design and develop a modern, engaging, and user-friendly foundation website for Sunnybrook Foundation. This initiative was part of a broader website redevelopment project that also included Sunnybrook Health Sciences Centre, Sunnybrook Research Institute, and Sunnybrook Education, ensuring a cohesive digital presence across the Sunnybrook brand.

Project drivers

The redevelopment of the Sunnybrook Foundation website was driven by the need to create an inspiring and seamless user experience that effectively communicates the Foundation’s mission and impact. Key objectives included:

• Organizational Goals: Increase user engagement and boost donations, with a strong focus on unrestricted gifts.
• Technical Enhancements: Improve accessibility, strengthen SEO rankings, and provide a robust, flexible CMS for long-term adaptability.
• User-Centric Design: Streamline the user experience to clearly demonstrate how donors and volunteers can make a difference while maintaining a modern, mobile-first design aligned with Sunnybrook’s branding.

What we accomplished

Through an extensive discovery process, including stakeholder interviews, journey mapping, and analytics review, Sandbox developed a website that effectively supports Sunnybrook Foundation’s philanthropy goals. Our team delivered a best-in-class digital experience, ensuring:

• A compelling case for support, inspiring donor engagement.
• An intuitive, user-friendly interface that makes it easy to contribute and participate.
• A technically sound, secure, and scalable website that meets accessibility and compliance standards.

With its newly redeveloped website, Sunnybrook Foundation is well-positioned to drive engagement, support fundraising efforts, and articulate its case for support in a compelling and effective manner. Sandbox remains committed to providing ongoing support to ensure continued success and adaptability in the ever-evolving digital landscape.