Digital Strategy,
Decoded:

Begin Your Project With Compelling Digital Strategy

 

Digital Strategists

We are trendspotters. We are innovators. We bring content, marketing, design, process, user and search engine optimization experience to the table. We are, first and foremost, digital strategists!

Digital is an essential part of the marketing, customer service and loyalty efforts of all organizations today. The real challenge is to “collect wits” about the battery of tools, services and approaches that are available today. We are all inundated with offers, suggested web tools, approaches, and questions about whether we should buy outright, lease software as a service, use QR codes, create mobile apps vs a web app, expand our social media profiles, pay for search engine marketing, work at our SEO, and market our content. It is a long, head-spinning list (and sentence!). It is a list that we keep up with so you don't have to. 

Digital strategy is not a commodity. You need to deal with people who have been living digital. You need the advantage of experience in what is possible, what is useful, and what just won’t play well in the sandbox.

Our team includes experts from both computer science and marketing/editorial backgrounds. This creates wonderful harmony intended to support you with best practice and experience in digital technologies coupled with what truly works in today’s always-on marketing and content environment on the web.

Things we can address for you in creating digital strategy:

  • Business goals and desired outcomes;
  • Online and offline personas of buyers/users/prospects;
  • Enablement of segmentation;
  • Brand equity (consumer-to-brand bond that creates repeat buying/use intention);
  • Brand design;
  • Funnel / hourglass structure (flow of people into and out of your influence sphere);
  • Media mix (how it all plays together) and channel strategy;
  • Competitive differentiation;
  • Calls to action (what the digital user should do);
  • Technology frameworks and supports;
  • Content and storytelling strategies (what you have, what you will need, how you will manage it);
  • Social media approach (including planning the effort, editorial plans);
  • Commercialization approaches (e-Commerce, storefront);
  • Learning approaches;
  • Experience architecting;
  • Business process engineering;
  • Employee engagement strategy (leveraging digital to empower internal customers);
  • Loyalty strategy (including keep warm strategies)

We are not just technologists; we look for ways to help your organization attract, achieve and accomplish, and show you how using the best blend of digital and traditional approaches.

Why Sandbox is a Fit For You:

Our key strategists have seen a lot – and on both sides of the agency/client table. Here’s how we are a fit for you:

  • Our team resides and works in Canada. We don’t believe in off-shoring work.
  • Our strategists have worked in a broad range of organizations. We have the experience to share best practices from your own vertical and from others.
  • We have honest expectations. We won’t promise you page 1 on Google Search or incredible leads from social media, but we can tell you how to position yourself for improvement.
  • We are focused on training and self-empowerment. Digital strategy works best when it is understood – so that you can act on your own and make good things happen.