Writing for the web may sound easy - and for some it may be! - but there are some aspects of the web as media channel which lend themselves to differences from writing for a news article - or a book.

Virtually all of us find it difficult to read on screen - it slows us down, it can create visual fatigue, and we are easily distracted by other elements of a page. These factors lead to scanning - that behaviour of website visitors to go looking rapidly for just the desired content.

Sandbox Software Solutions provides quality writing and content development services that support scanners and delivers your key messages effectively and efficiently. Our writing services create copy that is crisp, useful, and directed to the two key audiences - your website visitors and search engine spiders. We make it personal, strategically place your keywords, and write the cues that lead to action.